Challenge

Channel Bakers approached CRISPx for help with rebranding and website redesign. The founders felt that the business had outgrown the existing logo and website and were looking to take the Channel Bakers brand to the next level.

Solution

The CRISPx design team focused on designing a new logo that aligned with Channel Bakers’ growth in web-based companies and services. The new logo, based on a cloud, also cleverly incorporated the Channel Bakers initials, acting as a little Easter egg.

Individual Contribution

As part of the CRISPx design team / Visual Designer:

I created the Channel Bakers style guide based on the logo that CRISPx Creative Director, Francois Matus, created.

Programs Used