FuzeDrive
Challenge
Enmotus approached CRISPx to come up with branding and a website for a new product line, FuzeDrive.
Solution
Since FuzeDrive was aimed at a consumer target audience instead of an enterprise audience, the CRISPx design team created a visual identity that would resonate with the core demographic, gamers. We paired energizing, bright teals with a neutral color palette that would allow the vibrance of the teals to stand out.
Individual Contribution
As part of the CRISPx design team / Visual Designer:
Branding: I created the basic style guide for FuzeDrive based on the logo created by CRISPx Creative Director, Francois Matus.
Website: I created wireframes for the FuzeDrive microsite and Francois and I jointly built the website in Hubspot using a combination of Belch.io, HubL, HTML and CSS.
Programs Used
![](http://www.katherinewang.com/wp-content/uploads/2020/02/techappsketch-13.jpg)
![](http://www.katherinewang.com/wp-content/uploads/2020/02/9Q0oQwl2_400x400-150x150.jpg)
![](http://www.katherinewang.com/wp-content/uploads/2020/02/techappphotoshop-12.jpg)
![](http://www.katherinewang.com/wp-content/uploads/2020/02/techappillustrator-7.jpg)
![](http://www.katherinewang.com/wp-content/uploads/2020/02/techappindesign-8.jpg)