Challenge

The ATM User Acquisition (UA) and Marketing team was focusing on growth through paid advertising and the previous still image/video ads weren’t resonating with the target audience.

Individual Contribution

I created this video ad and focused on the core value proposition of ATM, earning on the app while answering fun questions. The creative direction of this video moved away previous advertising efforts which focused on influencer promotion. The video was created in multiple ratios 1:1, 4:5, 9:16, and 16:9 using After Effects.

Programs Used